Who is CrossFit UDX?


CrossFit UDX is located in La Crosse, WI and was founded in 2015. The foundational beliefs of UDX are optimal physical and mental fitness, community, accountability, and integrity. Our primary goal is to form a community of like-minded fitness enthusiasts from all fitness levels that work together at improving every single day. We will accomplish this by utilizing CrossFit’s strength and conditioning methodologies which have helped people all over the world achieve their very best.

We encourage you to please come in to CrossFit UDX for a visit. Learn a little bit about our coaches, explore our facility, and see our world-class equipment. We are confident that you will quickly be impressed with the unique simplicity by which we will help you achieve your fitness goals.


What's Different About UDX?

  • All of our coaches have their bachelors degree in Exercise and Sport Science

  • All of our coaches are Certified Strength & Conditioning Specialists, the gold standard in strength coach certifications

  • We utilize specialized software to track your progress and prescribe to you the proper weights and intensities each day to optimize your daily training

  • Our specialty programming is designed for you to improve, not just get in a "workout."

  • We partner and collaborate with Dynamic Physiotherapy to provide our members with ways to avoid injury or to bounce back from injuries faster when they do occur.

  • We offer a variety of programs to fit your specific goals including nutrition coaching & the La Crosse Barbell Club


Our Coaches



Education: B.S. Exercise & Sport Science, University of Wisconsin - La Crosse (2013)

Favorite Quote: "If we did all the things we are capable of, we would literally astound ourselves" - Thomas A. Edison

Coach Jake graduated from the University of Wisconsin-La Crosse with a B.S. in Exercise Sport Science in 2013. He graduated from Auburndale High School (WI) in 2010 where he was a 3-sport athlete in Football, Basketball, and Track & Field. While at UW-L, Jake competed in Powerlifting and as a part of the UW-L weightlifting team. Most recently Jake has continued to compete in weightlifting and CrossFit competitions while he pursues his goal to compete at USAW Nationals. As a coach Jake has worked with all levels of athletes, from youth to college, general population, and as a CrossFit coach for the past year. His passion is to maximize the potential of every athlete and individual in athletics and in life.

E-mail: jake.prperformance@gmail.com


Birthfit Coach, CF L1, CSCS, USAW Level 1, CPR

Education: B.S. Exercise & Sport Science, University of Wisconsin - La Crosse (2014)

Coach Nicole is a UW-L Grad with a B.S. in Exercise Sport Science: Fitness emphasis with a minor in Nutrition. She grew up in a small farming community in Minnesota and moved to La Crosse to attend UW-L from 2010-2014. Throughout school, Coach Nicole found her passion for strength & conditioning, sport performance, Olympic weightlifting and working with individuals of all ages to become stronger versions of themselves in both mind and body. Coach Nicole finds great joy in helping individuals break through mental and physical barriers to health, wellness, and performance. Coach Nicole has geared her focus toward mothers, youth, and sport performance. She believes in helping women prepare (physically and mentally) for the journey of pregnancy, birth, and motherhood by educating and helping women create a healthy, well-balanced lifestyle for themselves and for their family. Nicole also believes in building a solid athletic foundation in today’s young athletes; as well as, educating today’s youth on the importance of achieving and maintaining physical and mental health throughout their lives.  

E-mail: nicole.crossfitudx@gmail.com